Tencent Logs Robust Revenue Growth as Games and Advertising Sales Shine
China’s Tencent Holdings said third-quarter revenue climbed 10%, as its games business rebounded from a regulatory crackdown on the country’s tech sector and online advertising sales surged. Sales for the world’s largest video game company and operator of the WeChat messaging platform came in at 154.6 billion yuan ($21.4 billion) – in line with market […]
Have You Heard About the Power of Retail Audio Advertising?
Rolling Stone recently published an article drawing attention to the importance and often underappreciated power of retail audio advertising. The author, Amanda Dorenberg, claims that “the quarantine highlighted consumers’ demand for multisensory buying experiences, and no other medium fortifies the digital retail communications connection more than overhead audio advertising.” Dorenberg shared a story about how […]
UK’s CMA Says Meta Commits to Protect Advertising Customers’ Data
The United Kingdom’s Competition and Markets Authority (CMA) said Friday (Nov. 3) that Meta has made commitments to not use its advertising customers’ data. These commitments aim to protect businesses and consumers from any unfair competitive advantage that Meta may have, which could distort competition in the market, the CMA said in a Friday press […]
Meta Morphosis: How Ad-Free Social Media Could Impact Retail
Meta, by way of Instagram and Facebook, has begun offering ad-free subscription options in Europe. Starting at €9.99 per month, Instagram and Facebook users throughout the European Union can now scroll to their heart’s content without ever worrying about seeing another ad ever again. On the surface, this move may seem like a ho-hum response […]
Global ad game: Is Google and Meta’s loss Amazon’s gain?
Amazon’s advertising network, already worth billions of dollars, is likely to become its next great business. With its current trajectory, Amazon’s ad business is an unbelievable profit generator. As part of its latest financial results on Thursday, the online retail giant said that its ad business has recorded more than $12 billion in revenue globally […]
Online Commerce Helped Boost Digital Ad Platforms Like Meta and Google
Major tech companies reported an increase in ad revenue in their most recent quarterly reports, driven by e-commerce advertisers that continued to spend on performance marketing. Last week, Meta and Alphabet reported a 23% and 9% year-over-year increase in ad revenue, respectively. Meta clocked in $33.6 billion in advertising revenue during the third quarter, while […]
The Evolution of Programmatic Advertising in The B2B Landscape
Programmatic advertising, the automated process of buying and selling digital advertising space in real-time through an auction-based system, has become incredibly popular in the B2B sector. Case in point: After years of double-digit growth, programmatic ad spending in the U.S. is on track to surpass $200 billion in 2023. The modern advertising approach has become a staple […]
MAdtech Point: Decoupling of Technology From Data and Inventory, The AdTech End Game
Google is on track to proceed with its planned removal of third-party cookies in the second half of 2024. The Privacy Sandbox proposals for the Web which will phase out these trackers are in various stages of the development process. Google committed to design, develop, and implement these proposals, largely taking into account, specific criteria […]
Why Grocers, Brands Should Be Thinking About Decarbonizing Retail Media Networks
While companies often focus on tangible things like buildings, transportation modes, and product and packaging waste in their sustainability efforts, digital programs also leave a carbon footprint. Kroger Precision Marketing (KPM) aims to reduce that footprint with a new collaboration in the retail media space. KPM, the retail media business of Kroger powered by 84.51˚, […]
TikTok Touts Its Curated Audiences To Advertisers To Drive Black Friday, and Cyber Monday Sales
Black Friday signals the start of the holiday ad frenzy, and TikTok wants to get a hefty chunk of ad dollars this year, according to materials the short-form video app sent to prospective advertisers that were reviewed. TikTok’s plan centers around custom audience packages — dubbed “Hashtag Audiences” — or bundles of people who are […]