What Retailers Need To Know About 2024
As e-commerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media’s growth shows no signs of slowing, but advertisers and retailers must […]
The Power Of Search Compels Google; DTC’s Profitability Plight
The Google antitrust trial allows for a great deal of cynical theater. Microsoft CEO Satya Nadella testifies with, of course, exactly what Microsoft wants from the trial. Sridhar Ramaswamy, former Google search product chief who started an ads-free search engine, gets to speak his piece on why ad-supported search is bad. But one thing that’s […]
Microsoft Ad Updates Worth Watching
Microsoft is picking up ad spend by improving search, social, and video features, as well as improving ad targeting and measurement. The company is also inserting itself into the rapidly growing retail media market. In the last few weeks, Microsoft has announced a slew of updates that will help it expand its business. Audiences Programmatic […]
Microsoft Debuts Platform to Help Retailers Launch and Scale an Ad Business
Retail media networks have been one of the top growth areas for marketing in 2023. However, creating a successful media program through a private marketplace can be time-consuming and expensive for retailers. Such programs require digital advertising know-how, building technology, and enlisting teams across departments to develop, onboard, and grow the program, which can take […]
Retail Media M&A Activity Picks Up in 2Q’23 With Transaction Value Being The Highest in The Last Five Quarters, Report Finds
Retail media is one of the fastest-growing media markets in the U.S., with U.S. retail media projected to reach $61BN in ad spending for 2024, yielding a CAGR of ~33% from 2019-2024. Today’s retailers have realized that retail media markets are a powerful way to generate profits and invest those to create sustainable differentiation online […]
Retail Media Plays Starring Role At Grocery Shop
Hy-Vee, Albertsons and Ahold Delhaize USA executives shed light on the burgeoning retail media market and the opportunities for their companies and the grocery industry. Aside from artificial intelligence, perhaps no topic generated as much buzz among Groceryshop 2023 speakers and attendees as retail media. Over the last several years, elevated digital engagement by consumers […]
Data Collaboration Will be Key to Golden Quarter Success in 2023
Over the course of the past decade, consumers have shown a tendency to start their end-of-year preparations and festive spending earlier and earlier in the year. This trend has been reinforced by annual discount-themed retail events like Black Friday and Prime Day, which Amazon has announced will be taking place again in October this year, […]
What TikTok’s Move To Subsidize Black Friday Discounts Means For E-Commerce Brands This Season
E-commerce brands preparing for Black Friday and Cyber Monday this year could be in for a treat. TikTok has announced that it will begin subsidizing discounts for its sellers who use its newly launched TikTok Shop — hoping to gain a strong foothold right out of the gate with US shoppers during the holiday season, […]
Visa Tracks Spike In Retail, E-commerce Fraud
Although the global fraud rate was below expected levels in the first half of the year, threat actors managed to evade safeguards leading fraud to spike across multiple categories, according to a Visa report. Between January and June, the San Francisco-based card giant tracked an uptick in fraud in ransomware attacks, enumeration attacks and card-not-present […]
Instacart Adds New Shopify Integration
Some CPG brands that sell on Shopify are trying to make sense of its recent ad integration with grocery delivery platform Instacart. Instacart introduced a new ‘Instacart for Shopify’ app last week to let CPG startups with Shopify storefronts advertise their products on Instacart Ads. At a high level, the partnership is primarily directed at […]