At Retail Media Labs, we are dedicated to providing insightful coverage on the exciting and rapidly evolving world of retail media networks. As seasoned journalists with a decade of experience in the tech and ecommerce industries, we have witnessed firsthand the transformative power of retail media networks and their impact on the retail landscape.
In an era where traditional advertising models are being challenged, retail media networks have emerged as a dynamic and innovative solution. These networks bring together retailers, brands, and consumers in a mutually beneficial ecosystem, leveraging the power of data-driven advertising to create personalized and engaging shopping experiences.
Our team of passionate journalists brings you the latest news, trends, and analysis on this fascinating intersection of retail and media. We strive to offer a comprehensive understanding of the retail media landscape, exploring the strategies, technologies, and success stories that drive this industry forward.
With our deep expertise in tech and ecommerce, we bring a unique perspective to the table. We believe in the power of storytelling and aim to provide thought-provoking articles that shed light on the intricacies of retail media networks, the challenges they face, and the opportunities they present.
Whether you’re a retail executive, brand marketer, industry professional, or simply curious about the future of retail, Retail Media Labs is your go-to resource for staying informed and gaining valuable insights. Our goal is to empower you with the knowledge needed to navigate this ever-changing landscape and make informed decisions that propel your business forward.
We invite you to join our community and embark on this journey with us. Together, let’s unravel the mysteries of retail media networks and uncover the immense potential they hold.
Thank you for visiting Retail Media Labs!
Meet the Retail Media Labs Team
Lauren Proctor
Founder
Lauren Proctor is a marketer and journalist with a master's degree from NYU Gallatin that explored how the rise of the Internet affected how we relate to brands. Today, Lauren splits her time between Retail Media Labs and digital marketing endeavors.
Abhishek Rathore
Editor in Chief
Abhishek Rathore is a digital marketer with a knack for understanding future trends. He scours the web and networks with the industry to understand where the field is headed.