Latest News on Retail Media Networks
Retail Media Plays Starring Role At Grocery Shop
Hy-Vee, Albertsons and Ahold Delhaize USA executives shed light on...
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Data Collaboration Will be Key to Golden Quarter Success in 2023
Over the course of the past decade, consumers have shown...
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What TikTok’s Move To Subsidize Black Friday Discounts Means For E-Commerce Brands This Season
E-commerce brands preparing for Black Friday and Cyber Monday this...
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Visa Tracks Spike In Retail, E-commerce Fraud
Although the global fraud rate was below expected levels in...
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Instacart Adds New Shopify Integration
Some CPG brands that sell on Shopify are trying to...
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Why Retail Media Networks Need To Start Acting Like Media Companies—Not Retailers
Cara Pratt, senior vice president of Kroger Precision Marketing at...
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Walmart Sellers Can Now Manage Google Shopping Ads in Seller Center
Walmart is giving marketplace sellers more options to advertise their...
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Publishers Block ChatGPT’s Content Crawlers; AI Accelerates Ad Fraud
The robots are taking over, and publishers are fighting back....
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Cutting Marketing in a Downturn is Short-Sighted – Investment Can Be The Key to Growth
With the global economy sending mixed signals, it’s no surprise...
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Peek into the State of Ecommerce Product Search and Discovery, How ChatGPT Helps Retail Sales
Ever had an off-putting product search experience? Perhaps you were...
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The Changing Landscape Of How TV Advertising Is Bought
If you’ve seen a TV show about a TV show...
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Latin America Marketing and Retail Media Trends Survey 2023
How 18 Retail Media Networks Stack Up Among Ad Buyers...
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Amazon Sellers Welcome Its Decision to Scale Back Private-Label Brands
Some third-party sellers are breathing a sigh of relief after...
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The RealReal Looks to Third-Party Ads as It Retools Resale Platform
Do you click on third-party ads? Whatever your answer may...
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WPP Must Bridge A ‘Shortfall’ In The US: Amazon Opens Whole Foods To The Whole SKU
A Slow Slide WPP reported lackluster Q2 results during its...
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3 Big Ad Stories From Meta’s Earnings Report: Reels Catches Up To TikTok
What were the three biggest ad-related takeaways from Meta’s stellar...
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As The Open Marketplace Collapses, Direct Sales Offer Publishers A Lifeline
The Open Marketplace (OMP) No Longer Serves Its Purpose. Consumer...
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IAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce Summit: Retail Reimagined
In response to the evolving consumer shopping habits and the...
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Amazon, Walmart, Instacart Continue to Compete as Agencies Add More Commerce Media Ad Dollars to Their Carts
Amazon, Walmart and Instacart are all upping the commerce game...
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33% of Global e-commerce will be Cross-Border by 2028 as Growth Shifts to Developing Markets
Brexit may have wider effects on the European retail sector...
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How Northgate González Market Engages Its Key Mexican American Consumer Base
Mexican Americans comprise approximately 70% of the U.S. Hispanic population...
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Charts: U.S. Retail Trends July 2023
Every two weeks the Census Bureau assesses the state of...
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How The Generative A.I. Boom Could Forever Change Online Advertising
Shortly after ChatGPT hit the market last year and instantly...
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Adtech Market Size to Grow by USD 767.83 Billion from 2022 to 2027|Increasing Internet and Smartphone Penetration is One of The Market Drivers
The adtech market is set to grow by USD 767.83...
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The Supply Side: Sam’s Club Leaning Into Media Advertising Business
Taking a cue from its parent Walmart Inc., which has...
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How Kroger’s In-Housing Push Aims To Raise The Retail Media Bar
Kroger Precision Marketing (KPM), the retail media unit of grocery...
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Ad Group Criticizes FTC’s Proposed ‘Click To Cancel’ Rules
The Association of National Advertisers is weighing in against several...
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Intel, Vericast Partner on Digital in-Store Retail Media Network
Vericast and Intel have created a programmatically enabled digital in-store...
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