


Latest News on Retail Media Networks
Retail Media Plays Starring Role At Grocery Shop
Hy-Vee, Albertsons and Ahold Delhaize USA executives shed light on...
Read MoreData Collaboration Will be Key to Golden Quarter Success in 2023
Over the course of the past decade, consumers have shown...
Read MoreWhat TikTok’s Move To Subsidize Black Friday Discounts Means For E-Commerce Brands This Season
E-commerce brands preparing for Black Friday and Cyber Monday this...
Read MoreVisa Tracks Spike In Retail, E-commerce Fraud
Although the global fraud rate was below expected levels in...
Read MoreInstacart Adds New Shopify Integration
Some CPG brands that sell on Shopify are trying to...
Read MoreWhy Retail Media Networks Need To Start Acting Like Media Companies—Not Retailers
Cara Pratt, senior vice president of Kroger Precision Marketing at...
Read MoreWalmart Sellers Can Now Manage Google Shopping Ads in Seller Center
Walmart is giving marketplace sellers more options to advertise their...
Read MorePublishers Block ChatGPT’s Content Crawlers; AI Accelerates Ad Fraud
The robots are taking over, and publishers are fighting back....
Read MoreCutting Marketing in a Downturn is Short-Sighted – Investment Can Be The Key to Growth
With the global economy sending mixed signals, it’s no surprise...
Read MorePeek into the State of Ecommerce Product Search and Discovery, How ChatGPT Helps Retail Sales
Ever had an off-putting product search experience? Perhaps you were...
Read MoreThe Changing Landscape Of How TV Advertising Is Bought
If you’ve seen a TV show about a TV show...
Read MoreLatin America Marketing and Retail Media Trends Survey 2023
How 18 Retail Media Networks Stack Up Among Ad Buyers...
Read MoreAmazon Sellers Welcome Its Decision to Scale Back Private-Label Brands
Some third-party sellers are breathing a sigh of relief after...
Read MoreThe RealReal Looks to Third-Party Ads as It Retools Resale Platform
Do you click on third-party ads? Whatever your answer may...
Read MoreWPP Must Bridge A ‘Shortfall’ In The US: Amazon Opens Whole Foods To The Whole SKU
A Slow Slide WPP reported lackluster Q2 results during its...
Read More3 Big Ad Stories From Meta’s Earnings Report: Reels Catches Up To TikTok
What were the three biggest ad-related takeaways from Meta’s stellar...
Read MoreAs The Open Marketplace Collapses, Direct Sales Offer Publishers A Lifeline
The Open Marketplace (OMP) No Longer Serves Its Purpose. Consumer...
Read MoreIAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce Summit: Retail Reimagined
In response to the evolving consumer shopping habits and the...
Read MoreAmazon, Walmart, Instacart Continue to Compete as Agencies Add More Commerce Media Ad Dollars to Their Carts
Amazon, Walmart and Instacart are all upping the commerce game...
Read More33% of Global e-commerce will be Cross-Border by 2028 as Growth Shifts to Developing Markets
Brexit may have wider effects on the European retail sector...
Read MoreHow Northgate González Market Engages Its Key Mexican American Consumer Base
Mexican Americans comprise approximately 70% of the U.S. Hispanic population...
Read MoreCharts: U.S. Retail Trends July 2023
Every two weeks the Census Bureau assesses the state of...
Read MoreHow The Generative A.I. Boom Could Forever Change Online Advertising
Shortly after ChatGPT hit the market last year and instantly...
Read MoreAdtech Market Size to Grow by USD 767.83 Billion from 2022 to 2027|Increasing Internet and Smartphone Penetration is One of The Market Drivers
The adtech market is set to grow by USD 767.83...
Read MoreThe Supply Side: Sam’s Club Leaning Into Media Advertising Business
Taking a cue from its parent Walmart Inc., which has...
Read MoreHow Kroger’s In-Housing Push Aims To Raise The Retail Media Bar
Kroger Precision Marketing (KPM), the retail media unit of grocery...
Read MoreAd Group Criticizes FTC’s Proposed ‘Click To Cancel’ Rules
The Association of National Advertisers is weighing in against several...
Read MoreIntel, Vericast Partner on Digital in-Store Retail Media Network
Vericast and Intel have created a programmatically enabled digital in-store...
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