NRF 2024: Retail Media Networks Go Mainstream
Retail media networks are coming of age and will feature prominently at NRF 2024: Retail’s Big Show in January. Retail media networks provide retailers’ brand partners with direct promotional access to shopper. Typically, the networks deliver targeted ads to segmented consumers via channels such as in-store digital displays, as well as online advertisements and connected […]
The Age of Retail Media Networks 2.0 is Already Here
So quickly do the tides of commerce, commercialism, and consumerism churn that the second wave of retail media networks is already upon grocers and retailers. AI acts as a catalyst for nascent and established technologies within different brands’ media networks, increasing efficiency and helping further winnow down consumer demographics and help craft singular, targeted ads […]
Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
WPP’s GroupM and IPG Mediabrands’ Magna have released data around annual predictions related to search, retail media, social, and video. Within GroupM’s digital ad-revenue numbers, the agency forecasts search will see the slowest growth, with a compounded annual growth rate (CAGR) of 4.1%. Retail media will grow by 9.3%. Other – a category that includes […]
Only One-Third of Every Ad Dollar Spent Reaches an End User
The US advertisers’ industry body has exposed the $88 billion programmatic market’s damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going. Investment in inefficient programmatic advertising across the open web has caused marketers to leave $22bn in potential ad revenue on the table, according to […]
Turbyne Report Highlights Retailers-Brands Gap in Retail Media
The report, titled ‘Retail Media Mirage: How the Growing Divide between Retailers and Brands Threatens Retail Media’s Potential,’ is based on an in-depth survey involving more than 300 decision-makers from both brands and retailers. According to the survey, a staggering 78% of brands find it challenging to justify increasing their investment in retail media. Greg […]
The Future of Digital Advertising: Four Key Trends Shaping 2024
With 2023 wrapping up, it’s the perfect time to review trends in the digital landscape that will shape the coming year. By keeping on top of these trends, you can evolve your digital strategy to meet the changing needs of the modern consumer and get ahead of the curve. Much of 2023 was characterised by […]
Holiday Shopping Soars As Sellers See Their Prices Hit Rock Bottom
Retailers were preparing for a downturn this season. But Adobe’s online sales tracker registered 7% growth on Black Friday and a more than 9% annual increase on Cyber Monday – which, at $12.4 billion, was the biggest e-commerce day yet in America. Shopify also clocked a record-high $9.3 billion over the shopping weekend. Despite pessimism […]
Early Data Shows U.S. Black Friday In-Store Traffic Up 2% YoY, with Beauty and Jewelry Brands Seeing the Most Shoppers, According to RetailNext
RetailNext, the leading in-store traffic analytics provider used by 450+ of the world’s most popular retail brands, announces initial insights from Black Friday Weekend 2023. On Black Friday itself, retailers saw a pop in foot traffic of 2%, and health and beauty brands saw the most significant increase with a 13% jump, followed by jewelry […]
Retail Media Dealmaking (and Prime Video’s introduction of ads) has Reshaped Our CTV expectations
The retail media CTV landscape has changed dramatically. Since spring 2023, retail media CTV partnerships have multiplied. Most crucially, Amazon Prime Video reported it will introduce ads in 2024, Walmart and NBCU announced a partnership, Roku inked a deal with Best Buy, and Kroger linked up with Disney. CTV ad spending will be nearly twice […]
July-Sept quarter records de-growth of 4 percent in TV ad volumes: TAM
In the third quarter of 2023, the top ten growing categories based on the highest increase in advertising volumes were e-commerce and online shopping, milk beverages, tea, mosquito repellents, rubs and balms, diapers, biscuits, shampoos, toilet soaps and namkin. (Representative Image: Glenn Carstens-Peters via Unsplash) Television advertising volumes fell by 4 percent in the second […]