EPAM Launches a Composable Suite of Retail Media Accelerators with Google Cloud
Retail media offers a significant revenue-generating opportunity for retailers to sell advertising space fueled by customer transactional data and insights. However, scaling such a business poses a significant challenge for many. EPAM Systems, Inc. (NYSE: EPAM), a leading digital transformation services and product engineering company, today announced a partnership with Google Cloud, aligned with its […]
Retail Media Ad Spending On Amazon Jumps 31% Year-over-year
CommerceIQ, the leading retail e-commerce management (“REM”) platform, today released its annual State of Retail E-commerce Report for 2023, which found that retail media advertising spending on Amazon soared 31% versus 2022, with steady gains seen throughout the year. In addition, the report found that ordered revenue increased 7.2% year-over-year, even though ordered units slipped […]
Like Physical Stores, Retailers Are Pinning Hopes on Retail Media
retail media ads are now novel once again, especially in-store. or maybe they’re keeping their novelty as they’ve become a topic of conversation in the retail industry about what’s producing results. After all, it’s been compelling enough for retail giants like Walmart and Target to tap into the scheme and ultimately tap into an industry […]
How Microsoft’s Advertising Network for Retail Can Help You Conquer Retail Can Help You Conquer Retail Media
Retail media is expected and on track to become the third and biggest wave of change in digital advertising, with as much as $1.1 billion in advertising spend to be transferred from traditional media owners to the likes of Woolworths, Coles, and Amazon by 2027. For retailers, this new wave of change presents an unprecedented opportunity to […]
The Untapped Potential of Audio in Retail Media Networks
CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions. Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. ad spending to increase 5.1% in 2024, lower than India, China, Germany […]
The Anti-Predictions: Here’s What Won’t Happen in Advertising in 2024
Esports won’t die — but 2023’s esports winter might become an ice age in 2024 For the past year, competitive gaming has been surrounded by a narrative of doom and gloom. As some brands pull away from spending in the space, esports teams’ over-reliance on brand partnerships has become glaringly apparent, making it increasingly urgent […]
As Retail Media Grows, More Agencies are Implementing Their Own Ways to Guide Clients
The headlong rush into commerce media — predominantly embodied by the surge of retail media networks launched over the last three years — has been well documented by the B2B press, and Digiday is no exception. As more and more retailers open their data troves to find new ways to monetize them, media agencies (notably […]
AI, E-Commerce and Advertising: Key Trends You Need to Know in 2024
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of e-commerce, here are five key tech trends […]
2024 Predictions: E-commerce and Retail
Shoppable ads will drive e-commerce sale Creative programming tie-ins and better buyer experiences will lead the way to more shoppable ads in 2024. “Consumers want an omnichannel experience and the arrival of Shoppable Ads in streaming environments brings this closer to reality,” said Michael Scott, VP of sales and ad operations for Samsung Ads. In […]
Can Programmatic Audio Rise In The Charts In 2024?
Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast revenue in 2023, up from 2% in 2021 and 5% in 2022, according to an October podcast ad revenue study from the IAB. But […]