For your business, there are plenty of online advertising possibilities. It can be difficult, to say the least, if you don’t know where to begin. Which online platform is best for advertising? The greatest online advertising platform now accessible will be described in the post that follows, along with an introduction and summary so you can understand how it functions and the different ad forms it offers.
Ads by Google
It’s safe to argue that when Google introduced Google AdWords in 2000, allowing advertisers to display adverts on search, it transformed online advertising. Of course, Google’s advertising platform is now far more complete, allowing advertisers to, for instance, also show ads on their extensive display network and on YouTube.
They run a variety of campaigns, including the following:
1. Text adverts are displayed on search results pages that correspond to people’s searches in search campaigns.
2. Display campaigns—image ads are displayed on Google’s display network of millions of websites, as well as on apps and Google-owned assets like YouTube. By using these, you may target users who have already completed specific activities on your website and reach people based on their interests and demographics.
3. Video campaigns: Similar to display campaigns, YouTube displays video advertising with a variety of targeting choices.
4. Use Google’s shopping campaigns to promote your product listings if you sell physical goods. On the Shopping tab and in the search results, these advertisements are displayed.
5. App campaigns – If you produce apps, use app campaigns to increase users and revenue. You can market your app on Search, Display, YouTube, Discover, Play, other apps, and more than 3 million websites.
6. Local campaigns—if your business is local, local campaigns can help you draw customers in by promoting your inventory through advertisements that are displayed on various Google properties, such as Maps, and that promote in-store events and specials.