Retail Media Ad Spending On Amazon Jumps 31% Year-Over-Year

CommerceIQ, the leading retail e-commerce management (“REM”) platform, today released its annual State of Retail E-commerce Report for 2023, which found that retail media advertising spending on Amazon soared 31% versus 2022, with steady gains seen throughout the year.

In addition, the report found that ordered revenue increased 7.2% year-over-year, even though ordered units slipped slightly (0.5%) during the same period. This was due to a 7.7% increase in average selling price (ASP), partly driven by double-digit pricing increases in the grocery category (up 16.4%).

Among other findings in the 2023 State of Retail E-commerce Report:

Data in the State of Retail E-commerce Report is based on a compilation of anonymized data from the CommerceIQ REM Platform, which handles tens of billions of sales from global consumer brands that sell on retail e-commerce channels such as Amazon, Walmart, and Instacart.


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