In a notable expansion of its programmatic advertising capabilities, Dish Media has launched Dish Connected, a new advertising solution that for the first time allows Dish TV’s live linear inventory to be programmatically executed. The new Dish Connected solution blends CTV and linear addressable TV advertising by allowing advertisers to complement their CTV buys on […]

Advertising spend is expected to grow globally this year, with inflation driving it to $727.9 billion and $3 of every $5 going to digital channels over the next three years. However, according to Dentsu’s latest biannual global forecast, digital spending is likely to slow to single-digit growth in the future. Dentsu is predicting a 3.3% […]

The programmatic display advertising market was valued at $451.3 billion in 2021 and is estimated to reach $9473.3 billion by 2031, growing at a CAGR of 35.8% from 2022 to 2031. Programmatic display refers to a set of technologies that enable advertisers to post online display adverts in front of potential consumers while they browse […]

Prosper Model Factory is solving the issue of the growing fragmentation of Retail Media Networks (RMNs) by allowing brands and retailers to easily scale digital advertising and marketing with unique zero-party consumer data. This is built on one of the largest and longest-running consumer surveys of its kind. Brands can append these consumer insights to […]

WPP has partnered with NVIDIA to use artificial intelligence (AI) to accelerate the production of brand advertising content. By using NVIDIA’s Omniverse Cloud platform for connected 3D tools together with generative AI, WPP creative teams and their clients will be able to more quickly develop large volumes of images, videos, 3D product configurators and other […]

Retail and eCommerce highlights this week include: SheerID will work closely with MACH Alliance members to support open, best-of-breed technology ecosystems to develop composable digital experiences. Over the past five years, more than 1.5 billion people started using TikTok, pushing its total user count to 1.92 billion in 2023. SumUp partners with JCB to boost […]

Bottom Line Marketing announces the company is growing its team, appointing new leadership, and continuing to offer a fuller-than-ever range of new marketing services. With nearly 70 in-house employees working from office locations in West Palm Beach, Florida, and Denver, Colorado, BLM is the largest full-service ad agency in the jewelry industry. Earlier this year, […]

YouTube’s global advertising revenue is set to grow 4.0% in 2023 to reach $30.4bn – double the rate of growth recorded last year according to new data from Warc as part of its Platform Insights report. Despite the slowdown in the digital ad market, YouTube remains popular among consumers reaching half of all internet users […]

As per Zion Market Research study, the global smart advertising market size was worth around USD 512 Billion in 2022 and is predicted to grow to around USD 1871 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 20.42% between 2023 and 2030. Smart Advertising Market: Overview The smart advertising industry refers […]

In today’s competitive landscape, it’s more important than ever for brands to have a clear understanding of how marketing campaigns are performing. Are they driving incremental sales? Are they reaching new customers? These are the questions facing brands as they decide where to allocate marketing dollars. One metric that can provide insight into these questions […]