Retail Media Plays Starring Role At Grocery Shop
Hy-Vee, Albertsons and Ahold Delhaize USA executives shed light on the burgeoning retail media market and the opportunities for their companies and the grocery industry. Aside from artificial intelligence, perhaps no topic generated as much buzz among Groceryshop 2023 speakers and attendees as retail media. Over the last several years, elevated digital engagement by consumers […]
Data Collaboration Will be Key to Golden Quarter Success in 2023
Over the course of the past decade, consumers have shown a tendency to start their end-of-year preparations and festive spending earlier and earlier in the year. This trend has been reinforced by annual discount-themed retail events like Black Friday and Prime Day, which Amazon has announced will be taking place again in October this year, […]
What TikTok’s Move To Subsidize Black Friday Discounts Means For E-Commerce Brands This Season
E-commerce brands preparing for Black Friday and Cyber Monday this year could be in for a treat. TikTok has announced that it will begin subsidizing discounts for its sellers who use its newly launched TikTok Shop — hoping to gain a strong foothold right out of the gate with US shoppers during the holiday season, […]
Visa Tracks Spike In Retail, E-commerce Fraud
Although the global fraud rate was below expected levels in the first half of the year, threat actors managed to evade safeguards leading fraud to spike across multiple categories, according to a Visa report. Between January and June, the San Francisco-based card giant tracked an uptick in fraud in ransomware attacks, enumeration attacks and card-not-present […]
Instacart Adds New Shopify Integration
Some CPG brands that sell on Shopify are trying to make sense of its recent ad integration with grocery delivery platform Instacart. Instacart introduced a new ‘Instacart for Shopify’ app last week to let CPG startups with Shopify storefronts advertise their products on Instacart Ads. At a high level, the partnership is primarily directed at […]
Why Retail Media Networks Need To Start Acting Like Media Companies—Not Retailers
Cara Pratt, senior vice president of Kroger Precision Marketing at 84.51˚, is right when she says that “retail media is media.” While the fast-rising ad format may draw its unique power from retail—specifically the first-party consumer purchase data used for high-octane targeting and closed-loop measurement—it’s not a physical product sold on store shelves and shouldn’t […]
Walmart Sellers Can Now Manage Google Shopping Ads in Seller Center
Walmart is giving marketplace sellers more options to advertise their products through its self-serve advertising portal, according to an email sent to sellers. The retail giant is now allowing eligible Walmart Marketplace sellers to create and manage Search Engine Marketing (SEM) campaigns directly within Walmart’s Seller Center. This new portal allows sellers to promote their […]
Publishers Block ChatGPT’s Content Crawlers; AI Accelerates Ad Fraud
The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led the charge by blocking OpenAI’s crawler. And now Disney, Bloomberg, The Washington Post, Condé Nast, Hearst, Vox […]
Cutting Marketing in a Downturn is Short-Sighted – Investment Can Be The Key to Growth
With the global economy sending mixed signals, it’s no surprise that companies are implementing cost-saving measures. Confidence remains lower than average, and that’s translating to lower spending. Consumers report altering their shopping habits to find better value, seeking lower costs and cheaper brands. Companies globally are asking marketing departments to make cuts in the face […]
Peek into the State of Ecommerce Product Search and Discovery, How ChatGPT Helps Retail Sales
Ever had an off-putting product search experience? Perhaps you were looking for an item on a retail website and were bewildered to come up empty-handed. Or maybe pages of search results flooded you with options… none of which really met your needs. If this sounds familiar, you’re not alone. In fact, this could be what […]