Tag: albertsons retail media network

  • Retail Media Network in Advertising

    Retail media networks (RMNs) could play a significant role in a brand’s all-encompassing advertising strategy in a post-cookie era. What is RMN in advertising? A retailer’s website, app, email distribution, and off-site advertisements are all examples of integrated media channels that make up an RMN. An RMN’s advantage is that it gives advertisers access to […]