As per Zion Market Research study, the global smart advertising market size was worth around USD 512 Billion in 2022 and is predicted to grow to around USD 1871 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 20.42% between 2023 and 2030.
Smart Advertising Market: Overview
The smart advertising industry refers to the use of advanced and modern systems to automate advertisement activities undertaken by firms. Some of the technologies used in the market are artificial intelligence, machine learning, big data, and real-time bidding along with several other measures of ensuring effective brand awareness. Smart advertising has opened doors for market players to target their consumer base with higher efficiency which is connected to improved performance of the campaigns.
The effectiveness of smart advertisement campaigns can be concluded from the increased return on investment (ROI) which can either be monetary or non-monetary. The industry players allow advertisers to track and measure advertisement performance in real-time giving them more time to adjust strategies for optimum results. The market includes several platforms and associated technologies. It also revolves around programmatic advertising, mobile advertising, and social media advertising.