Uber’s advertising division is unveiling new video opportunities to advertisers across Uber, Uber Eats and Drizly designed to capture the attention of audiences when they are most engaged across the Uber ecosystem. Whether audiences are waiting for their driver, checking on their dinner order or shopping on Drizly, Uber offers advertisers a place to put long-form video messaging along with engaging visuals in front of consumers as they transact throughout their journey.
With this latest announcement, these new formats give marketers the tools to tell creative stories, as well as boost brand awareness, lift and sales.
On Uber Eats, video formats on Post Check Out Ads enable advertisers to engage with consumers both pre-dispatch and post-dispatch of orders and own this anticipatory ordering moment through video. This evolution advances how advertisers capture the attention of ready-to-purchase consumers and creates a more engaging experience for users.
Prominent entertainment brand BET will be among the first to use video to promote their upcoming BET Awards. Early tests on Post Check Out video ads outperform industry viewability benchmarks by 37%. This format is now live in the US and will expand globally in the fall.
Additionally, Uber’s Journey Ads video capabilities, which will roll out in the US over the coming weeks, offer brands a unique opportunity to connect with consumers during their entire ride. The video has also arrived on Uber’s Tablet surfaces in the US.
“As a company that’s focused on going anywhere and getting anything, introducing video is a natural evolution for us and a creative way to bring emotion into motion,” said Dr. Mark Grether, VP, General Manager, for Uber’s advertising division. “These latest advancements will strengthen how advertisers connect with our audiences when they are the most engaged,” added Grether.