Businesses spend time and resources selecting the best channels to carry out their marketing activities. But media planning can be a laborious and complicated process. Marketers require software, templates, and tools that simplify the media planning process and aid in budget and performance analysis in order to be successful. What is a media planning tool?
There are numerous tools for media planning, both free and paid. For you, we’ve ranked the top choices:
1. The Hubspot media scheduler
The Hubspot media plan template is a full option if budget tracking is your main concern. It has automatic tracking, reporting, and attribution features. Additionally, you receive charts that automatically change based on spending and ROI.
2. Media Plan HQ
The time has come to switch to a scalable platform when spreadsheets—regardless of how sophisticated they are—are not sufficient. With the aid of Media Plan HQ, you may organize and manage numerous media plans. It enables the production of thorough media placements, gathering the details the team needs to carry out media placements from booking through delivery and attribution.
3. BluHorn
This platform is devoted to programmatic media buying and incorporates information from social media and ad networks into a dedicated programmatic buying page. It has Google Analytics integration, allowing you to assess the relationship between spending and traffic volume. Since the platform is situated in the cloud, you may access your information and resources whenever and anywhere you want.
4. Quantcast Media Planner
It is a service that aids agencies and marketers in locating audiences who meet the goals of their advertising campaigns. Users of the service can access reporting, analysis, and audience exposure on a single platform for free.
5. Comscore
is a tool for analyzing and planning cross-platform media. It provides information to advertisers about internet platforms, TV, and movies. The program offers audience information and marketer insights to aid in media planning.