Why Retail Media Networks Need To Start Acting Like Media Companies—Not Retailers
Cara Pratt, senior vice president of Kroger Precision Marketing at 84.51˚, is right when she says that “retail media is media.” While the fast-rising ad format may draw its unique power from retail—specifically the first-party consumer purchase data used for high-octane targeting and closed-loop measurement—it’s not a physical product sold on store shelves and shouldn’t […]
The RealReal Looks to Third-Party Ads as It Retools Resale Platform
Do you click on third-party ads? Whatever your answer may be, it’s a part of The RealReal’s 2023 reconfiguration strategy. The resale platform is planning to intensify its third-party advertising. During the company’s second quarter earnings call on Tuesday (Aug. 8), John Koryl, The RealReal’s CEO, spoke of the company’s intention to bring in brands […]
WPP Must Bridge A ‘Shortfall’ In The US: Amazon Opens Whole Foods To The Whole SKU
A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday. The agency holding company saw a “shortfall” in the US, accounting for about 37% of WPP’s biz, which “took us a little bit by surprise,” CEO Mark Read told investors. Like fellow agency holding company IPG, WPP attributed the slow doom […]
3 Big Ad Stories From Meta’s Earnings Report: Reels Catches Up To TikTok
What were the three biggest ad-related takeaways from Meta’s stellar Q2 2023 earnings report? Reels’ revenues, AI ad products, and a return to ad growth in Europe. Reels has finally become a true TikTok competitorMore than three-quarters of Meta’s advertisers now use Reels ads, and the annual revenue run rate for Reels now exceeds $10 […]
As The Open Marketplace Collapses, Direct Sales Offer Publishers A Lifeline
The Open Marketplace (OMP) No Longer Serves Its Purpose. Consumer choice coupled with cookie deprecation has reduced addressability to 30%. By Q4 of next year, Google will start phasing out third-party cookies in Chrome. With legacy ad tech and ID solutions, publishers and brands can no longer use audience data, control frequency, and measure reach. […]
IAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce Summit: Retail Reimagined
In response to the evolving consumer shopping habits and the increasing convergence of online and offline retail, IAB has introduced the IAB Connected Commerce Summit: Retail Reimagined. This inaugural event taking place on September 13 gathers retailers, marketers, and solution providers in-person in New York City to address the challenges and opportunities presented by connected […]
Amazon, Walmart, Instacart Continue to Compete as Agencies Add More Commerce Media Ad Dollars to Their Carts
Amazon, Walmart and Instacart are all upping the commerce game in their own way — with some seeing results returning to pre-pandemic levels and others experiencing major growth in performance metrics, according to Pacvue. Commerce acceleration platform Pacvue last week published its Q2 advertising results across the three major e-retailers, using performance data from thousands […]