Why Retail Media Networks Need To Start Acting Like Media Companies—Not Retailers

Cara Pratt, senior vice president of Kroger Precision Marketing at 84.51˚, is right when she says that “retail media is media.” While the fast-rising ad format may draw its unique power from retail—specifically the first-party consumer purchase data used for high-octane targeting and closed-loop measurement—it’s not a physical product sold on store shelves and shouldn’t […]
Peek into the State of Ecommerce Product Search and Discovery, How ChatGPT Helps Retail Sales

Ever had an off-putting product search experience? Perhaps you were looking for an item on a retail website and were bewildered to come up empty-handed. Or maybe pages of search results flooded you with options… none of which really met your needs. If this sounds familiar, you’re not alone. In fact, this could be what […]
3 Big Ad Stories From Meta’s Earnings Report: Reels Catches Up To TikTok

What were the three biggest ad-related takeaways from Meta’s stellar Q2 2023 earnings report? Reels’ revenues, AI ad products, and a return to ad growth in Europe. Reels has finally become a true TikTok competitorMore than three-quarters of Meta’s advertisers now use Reels ads, and the annual revenue run rate for Reels now exceeds $10 […]
As The Open Marketplace Collapses, Direct Sales Offer Publishers A Lifeline

The Open Marketplace (OMP) No Longer Serves Its Purpose. Consumer choice coupled with cookie deprecation has reduced addressability to 30%. By Q4 of next year, Google will start phasing out third-party cookies in Chrome. With legacy ad tech and ID solutions, publishers and brands can no longer use audience data, control frequency, and measure reach. […]
IAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce Summit: Retail Reimagined

In response to the evolving consumer shopping habits and the increasing convergence of online and offline retail, IAB has introduced the IAB Connected Commerce Summit: Retail Reimagined. This inaugural event taking place on September 13 gathers retailers, marketers, and solution providers in-person in New York City to address the challenges and opportunities presented by connected […]
Amazon, Walmart, Instacart Continue to Compete as Agencies Add More Commerce Media Ad Dollars to Their Carts

Amazon, Walmart and Instacart are all upping the commerce game in their own way — with some seeing results returning to pre-pandemic levels and others experiencing major growth in performance metrics, according to Pacvue. Commerce acceleration platform Pacvue last week published its Q2 advertising results across the three major e-retailers, using performance data from thousands […]
33% of Global e-commerce will be Cross-Border by 2028 as Growth Shifts to Developing Markets

Brexit may have wider effects on the European retail sector beyond the initial disruption it causesWith disposable income rising in developing markets, e-commerce merchants and marketplaces are pivoting toward these regions, driving a surge in cross-border e-commerce that could hit $3.3trn by 2028. According to a new study by Juniper Research, cross-border e-commerce transaction values […]
How Northgate González Market Engages Its Key Mexican American Consumer Base

Mexican Americans comprise approximately 70% of the U.S. Hispanic population of more than 60 million; therefore, successful marketing to the Mexican American population in the U.S. is a critical element of a thriving Hispanic marketing practice. Marketing to immigrants and first-generation Mexican Americans is the daily bread and butter for brand marketers at southwestern U.S.-based […]
Adtech Market Size to Grow by USD 767.83 Billion from 2022 to 2027|Increasing Internet and Smartphone Penetration is One of The Market Drivers

The adtech market is set to grow by USD 767.83 billion from 2022 to 2027, progressing at a CAGR of 13.36% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The increasing internet and smartphone penetration drive the […]