Why Retail Media Networks Need To Start Acting Like Media Companies—Not Retailers

Why Retail Media Networks Need To Start Acting Like Media Companies—Not Retailers

Cara Pratt, senior vice president of Kroger Precision Marketing at 84.51˚, is right when she says that “retail media is media.” While the fast-rising ad format may draw its unique power from retail—specifically the first-party consumer purchase data used for high-octane targeting and closed-loop measurement—it’s not a physical product sold on store shelves and shouldn’t […]

3 Big Ad Stories From Meta’s Earnings Report: Reels Catches Up To TikTok

3 big ad stories from Metas earnings report Reels catches up to TikTok

What were the three biggest ad-related takeaways from Meta’s stellar Q2 2023 earnings report? Reels’ revenues, AI ad products, and a return to ad growth in Europe. Reels has finally become a true TikTok competitorMore than three-quarters of Meta’s advertisers now use Reels ads, and the annual revenue run rate for Reels now exceeds $10 […]

As The Open Marketplace Collapses, Direct Sales Offer Publishers A Lifeline

As The Open Marketplace Collapses, Direct Sales Offer Publishers A Lifeline

The Open Marketplace (OMP) No Longer Serves Its Purpose. Consumer choice coupled with cookie deprecation has reduced addressability to 30%. By Q4 of next year, Google will start phasing out third-party cookies in Chrome. With legacy ad tech and ID solutions, publishers and brands can no longer use audience data, control frequency, and measure reach. […]

IAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce Summit: Retail Reimagined

IAB Embraces

In response to the evolving consumer shopping habits and the increasing convergence of online and offline retail, IAB has introduced the IAB Connected Commerce Summit: Retail Reimagined. This inaugural event taking place on September 13 gathers retailers, marketers, and solution providers in-person in New York City to address the challenges and opportunities presented by connected […]

33% of Global e-commerce will be Cross-Border by 2028 as Growth Shifts to Developing Markets

33% of global ecommerce will be cross-border by 2028 as growth shifts to developing markets

Brexit may have wider effects on the European retail sector beyond the initial disruption it causesWith disposable income rising in developing markets, e-commerce merchants and marketplaces are pivoting toward these regions, driving a surge in cross-border e-commerce that could hit $3.3trn by 2028. According to a new study by Juniper Research, cross-border e-commerce transaction values […]

How Northgate González Market Engages Its Key Mexican American Consumer Base

How Northgate González Market Engages Its Key Mexican American Consumer Base

Mexican Americans comprise approximately 70% of the U.S. Hispanic population of more than 60 million; therefore, successful marketing to the Mexican American population in the U.S. is a critical element of a thriving Hispanic marketing practice. Marketing to immigrants and first-generation Mexican Americans is the daily bread and butter for brand marketers at southwestern U.S.-based […]