As The Open Marketplace Collapses, Direct Sales Offer Publishers A Lifeline
The Open Marketplace (OMP) No Longer Serves Its Purpose. Consumer choice coupled with cookie deprecation has reduced addressability to 30%. By Q4 of next year, Google will start phasing out third-party cookies in Chrome. With legacy ad tech and ID solutions, publishers and brands can no longer use audience data, control frequency, and measure reach. […]
How Northgate González Market Engages Its Key Mexican American Consumer Base
Mexican Americans comprise approximately 70% of the U.S. Hispanic population of more than 60 million; therefore, successful marketing to the Mexican American population in the U.S. is a critical element of a thriving Hispanic marketing practice. Marketing to immigrants and first-generation Mexican Americans is the daily bread and butter for brand marketers at southwestern U.S.-based […]