33% of Global e-commerce will be Cross-Border by 2028 as Growth Shifts to Developing Markets
Brexit may have wider effects on the European retail sector beyond the initial disruption it causesWith disposable income rising in developing markets, e-commerce merchants and marketplaces are pivoting toward these regions, driving a surge in cross-border e-commerce that could hit $3.3trn by 2028. According to a new study by Juniper Research, cross-border e-commerce transaction values […]
How Northgate González Market Engages Its Key Mexican American Consumer Base
Mexican Americans comprise approximately 70% of the U.S. Hispanic population of more than 60 million; therefore, successful marketing to the Mexican American population in the U.S. is a critical element of a thriving Hispanic marketing practice. Marketing to immigrants and first-generation Mexican Americans is the daily bread and butter for brand marketers at southwestern U.S.-based […]