Peek into the State of Ecommerce Product Search and Discovery, How ChatGPT Helps Retail Sales
Ever had an off-putting product search experience? Perhaps you were looking for an item on a retail website and were bewildered to come up empty-handed. Or maybe pages of search results flooded you with options… none of which really met your needs. If this sounds familiar, you’re not alone. In fact, this could be what […]
Amazon Sellers Welcome Its Decision to Scale Back Private-Label Brands
Some third-party sellers are breathing a sigh of relief after learning about Amazon’s reported decision to scale back some of its private brands. Amazon is planning to drop 27 out of its 30 clothing brands including Goodthreads, because they “aren’t resonating with customers” the Wall Street Journal reported last week. Amazon is also planning to […]
The RealReal Looks to Third-Party Ads as It Retools Resale Platform
Do you click on third-party ads? Whatever your answer may be, it’s a part of The RealReal’s 2023 reconfiguration strategy. The resale platform is planning to intensify its third-party advertising. During the company’s second quarter earnings call on Tuesday (Aug. 8), John Koryl, The RealReal’s CEO, spoke of the company’s intention to bring in brands […]
WPP Must Bridge A ‘Shortfall’ In The US: Amazon Opens Whole Foods To The Whole SKU
A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday. The agency holding company saw a “shortfall” in the US, accounting for about 37% of WPP’s biz, which “took us a little bit by surprise,” CEO Mark Read told investors. Like fellow agency holding company IPG, WPP attributed the slow doom […]
3 Big Ad Stories From Meta’s Earnings Report: Reels Catches Up To TikTok
What were the three biggest ad-related takeaways from Meta’s stellar Q2 2023 earnings report? Reels’ revenues, AI ad products, and a return to ad growth in Europe. Reels has finally become a true TikTok competitorMore than three-quarters of Meta’s advertisers now use Reels ads, and the annual revenue run rate for Reels now exceeds $10 […]
IAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce Summit: Retail Reimagined
In response to the evolving consumer shopping habits and the increasing convergence of online and offline retail, IAB has introduced the IAB Connected Commerce Summit: Retail Reimagined. This inaugural event taking place on September 13 gathers retailers, marketers, and solution providers in-person in New York City to address the challenges and opportunities presented by connected […]
Amazon, Walmart, Instacart Continue to Compete as Agencies Add More Commerce Media Ad Dollars to Their Carts
Amazon, Walmart and Instacart are all upping the commerce game in their own way — with some seeing results returning to pre-pandemic levels and others experiencing major growth in performance metrics, according to Pacvue. Commerce acceleration platform Pacvue last week published its Q2 advertising results across the three major e-retailers, using performance data from thousands […]
33% of Global e-commerce will be Cross-Border by 2028 as Growth Shifts to Developing Markets
Brexit may have wider effects on the European retail sector beyond the initial disruption it causesWith disposable income rising in developing markets, e-commerce merchants and marketplaces are pivoting toward these regions, driving a surge in cross-border e-commerce that could hit $3.3trn by 2028. According to a new study by Juniper Research, cross-border e-commerce transaction values […]