Fashion retailer Revolve has launched the world’s first AI-generated billboard campaign, called Best Trip, in celebration of the company’s 20th anniversary.
The campaign signifies the brand’s “past, present and future” and was created in partnership with AI studio Maison.Meta.
The initiative is Revolve’s first venture into AI technologies for brand marketing and advertising and is a “nod to the 20-year journey” of the retailer.
According to the company, the use of such progressive technology will allow the brand to “continue to be a leader in the fashion, lifestyle and e-commerce space as it enters a new phase of growth and innovation.”
Best Trip made its debut yesterday, with the launch of several billboards appearing along the CA 10 highway en route to Palm Springs.
The campaign will be visible throughout April to “hundreds of thousands of festival goers and fashion enthusiasts” travelling to the multiple world-famous music festivals in the desert this month.
“In celebration of our 20th anniversary, we are launching new forward-thinking and innovative partnerships, collaborations, and experiences for our customers,” RVLV CEO and co-founder Michael Mente said.
“Technology is a big competitive edge for us and allows us to continue to win. Through AI, we’ll be able to explore new emerging designers, brands and trends that we are known for delivering in unique ways.
“We’ve known the MAISON.META team for a long time, and they understand our vision. We knew they’d be the best people to bring this AI campaign to life. This brand-elevating moment sets the tone for where we are heading.”
Revolve will also be producing and selling a limited edition capsule collection from the designs seen in the AI campaign, available throughout the spring season.