Retail and eCommerce highlights this week include: SheerID will work closely with MACH Alliance members to support open, best-of-breed technology ecosystems to develop composable digital experiences. Over the past five years, more than 1.5 billion people started using TikTok, pushing its total user count to 1.92 billion in 2023.
SumUp partners with JCB to boost card acceptance for European merchants within its 4-million-strong global network. Oracle has successfully deployed its cloud-based retail solutions at Prada Group. Kibo Commerce has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Programme.
SheerID joins the MACH Alliance
SheerID, a provider in identity marketing, has joined the MACH Alliance, a not-for-profit industry body dedicated to advocating for open, best-of-breed technology ecosystems. MACH Alliance membership certifies that SheerID meets the MACH standard for modern technology: microservices-based, API-first, cloud-native SaaS, and headless.
SheerID allows merchants to easily develop gated, personalized offers for valuable consumer communities like students, teachers, and healthcare professionals. The company has developed the leading digital verification engine by connecting to over 20,000 authoritative data sources through a single API. It allows it to instantly determine consumer eligibility for personalised promotions and loyalty programs.
Its open API’s and pre-built integrations allow organizations to seamlessly connect SheerID products with other best-of-breed technologies to support the ideal composition and delivery of digital experiences. This allows organizations to effectively manage first and third-party experiences in a rapidly changing digital landscape and empowers them to avoid the cost and inflexibility of monolithic suites while defining composable tech stacks that are better aligned with the needs of the business.
US has the largest TikTok advertising audience in the world
Over the past five years, more than 1.5 billion people started using TikTok, pushing its total user count to 1.92 billion in 2023. The impressive growth of the short-form video app has pushed marketers to start heavily investing in TikTok ads, with the potential to reach millions of people practically overnight.
According to data presented by OnlyAccounts.io, the US has the largest TikTok advertising audience by far, with more than 116 million users engaging with the popular social video platform. Indonesia follows, with around 113 million TikTok users. The US has the Highest Advertising Audience, but Saudi Arabia and UAE Lead in TikTok Reach
In just five years, TikTok climbed to the top of the world. After one of the most head-spinning rises in the social media landscape, the short-form video app temporarily dethroned Google as the most visited website, grew its user count five times to 1.92 billion worldwide, and became the next top social media platform for advertising.
According to a DataReportal survey, the US has the largest TikTok advertising audience, with 116.5 million users as of April. Indonesia closely follows with 112.9 million users, while Brazil ranked third with 84.1 million TikTok users as of last month. Mexico and Russia close the list of the top five TikTok advertising audiences, with 62.4 million and 51.2 million users, respectively.
In comparison, top European markets, like France, Germany, and the United Kingdom, are far below these figures, with their advertising audiences counting around 20 million TikTok users.
The DataReportal survey also showed that although the United States has the highest TikTok advertising audience, Saudi Arabia and the United Arab Emirates Lead in TikTok reach, with virtually 100% of the population aged 18 and older using the popular social video app and engaging with its platform.
Malaysia, Chile, and Thailand follow, with 80%, 76%, and 70% shares, respectively. The United States saw 44% of its population aged 18 and older engaging with the short-form video platform, while the global average was 19.4%.
Credit:-https://www.enterprisetimes.co.uk/2023/05/30/retail-and-ecommerce-news-from-the-week-beginning-22-may-2023/