The programmatic display advertising market was valued at $451.3 billion in 2021 and is estimated to reach $9473.3 billion by 2031, growing at a CAGR of 35.8% from 2022 to 2031.
Programmatic display refers to a set of technologies that enable advertisers to post online display adverts in front of potential consumers while they browse publisher sites that contain the advertising. With the help of programmatic display advertising solutions, adverts can be placed at specific times of the day or on specific sites when these target users are online.
Furthermore, key factors that drive the growth of the programmatic display advertising market include a surge in demand for work-from-home and remote working policies during the period of the COVID-19 pandemic, which fueled screen time of individuals staying at home, hence empowering the demand for internet advertising and programmatic display advertising solutions during the period. Moreover, the growth in demand for easily accessible and shorter forms of entertainment and media is positively impacting the growth of the programmatic display advertising market.
However, data privacy and sharing challenges on programmatic display advertising platforms can hamper the programmatic display advertising market growth. On the contrary, the integration of advanced tools such as machine learning and data analytics with programmatic display advertising solutions and software suites is expected to offer remunerative opportunities for the expansion of the programmatic display advertising market forecast during the period.
On the basis of type, the private marketplace segment dominated the overall programmatic display advertising industry in 2021 and is expected to continue this trend during the forecast period. This is attributed to the simplified ad space allotment in private marketplaces. However, the real-time bidding segment is expected to witness the highest growth owing to the surge in demand for de-centralized and independent ad spaces.
Region-wise, the programmatic display advertising market was dominated by North America in 2021 and is expected to retain its position during the forecast period, owing to its high concentration of programmatic display advertising solutions vendors such as Google Inc., Adobe, and LG Electronics. which is expected to drive the market for programmatic display advertising technology within the region during the forecast period. However, Asia-Pacific is anticipated to witness significant growth during the forecast period, owing to rapid economic and technological developments in the region, which is expected to fuel the growth of programmatic display advertising solutions in the region in the coming few years.
The key players profiled in the programmatic display advertising market analysis are Adobe, Basis Technology, Connexity, Google, LLC, Integrated Ad, Science, Inc, IPONWEB Limited, Kayzen, LG Electronics, MediaMath, Magnite, Inc, NextRoll, Inc, RythmOne, LLC, Samsung Electronics, The trading desk, Verizon, Voyage Group, Xandr. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.