Why retail strategy is important, If you talk to any the Quick Service or QSR the director will probably tell you that over 50 of their business and deals volume comes from the drive through. In fact, Fast Food caffs flatter themselves in the adding the chance that comes for the drive through because that means they are delivering the product to the consumer briskly and more efficiently.
You can also ask anyone that runs a coffee shop, which caters to the yuppie consumer and they will tell you that nearly 65 of their business comes from the drive through, if one exists. These strategies work veritably well and maybe this cross marketing conception isn’t as rare as we might suppose. Especially considering how deals are being generated in a new way in the information age.
Numerous retailers are trying to have their consumers go to their Internet point and buy online rather than traveling to the store. With a cost of energy the way it’s numerous consumers are concluding to stay home and protect online. B2B Magazine has noted in several checks, papers and studies both online and in their print magazine; a steady in rapid-fire increase in online purchases over the last five times and it doesn’t feel to be decelerating down
One retail coffee shop that we talked to lately noted that their coffee deals online that are packed out UPS or FedEx reckoned for nearly 20 of their business in the last quarter. This is a tremendous advantage for a small business coffee store retailer. When business is slow the workers can work in the reverse getting the orders ready from the Internet ready to transport. It’s effective, smart and largely profitable. This new style of Cross marketing makes sense.
Another advantage of doing business online with people is that you’re more likely to get theire-mail address and also you can put them on the prices card program or you can shoot them a yearly newsletter reminding them of all the specials you have both in the retail store and online. This creates pious guests and increases gains. Please consider all this.