Ad networks’ main job is to gather unsold ad inventory from internet publishers and connect it with advertisers looking for advertising space. As a result, communication between the two parties and eventual agreement is effortless. Depending on which side you’re on, using an ad network can be advantageous. The ability to find purchasers for unsold ad space is helpful to publishers, even though the money they receive is often less than they could get from direct sales. Finding inventory that suits their target market and the price range is beneficial for advertisers. So, how do ad networks make money?
To conduct, monitor, and administer advertising campaigns, ad networks and advertisers both employ ad servers. The sole purpose of an ad network, which is also a type of advertising technology, is to facilitate purchases between publishers and advertisers.
Both marketers and publications can benefit from ad networks. But how exactly do they function? This is the conventional structure of an ad network, but keep in mind that as technology develops, these phases are subject to change.
1. To begin with, ad networks gather a lot of publishers who have inventory available.
2. The advertiser uses the campaign panel of the ad network to establish a campaign in the interim. The advertiser enters information when establishing the campaign, including the budget and target market.
3. The ad network tags are added to the publisher’s website.
4. The publisher receives the information of the ad when the campaign of an advertiser and the supply of a publisher match. The ad network makes money by collecting a percentage of the advertising revenue or by marking up inventory before selling it.
5. The advertiser can monitor and control the performance of the ad in the campaign interface of the ad network once it has gone live.