What is mediation advertising? To help publishers boost CPMs, fill rates, and efficiency, ad mediation manages various ad networks through a single SDK. App publishers can handle numerous ad networks on a single, consolidated platform with the use of ad mediation services, which simplifies reporting and optimization.
What is the process of ad mediation?
By selling ad space in two main ways—waterfall bidding and in-app header bidding—ad mediation systems assist advertisers in maximizing revenue.
In-app header bidding: How does it operate?
Multiple advertisers can compete in real time for a specific ad spot using in-app header bidding, where the highest bidder prevails. The highest bidder then makes a payment that is one cent more than the second-highest bid. As a result, advertisers may pay a competitive price, and publishers can sell their content for the greatest price feasible.
What is the process for waterfall bidding?
Publishers who need to sell leftover products quickly frequently adopt the more traditional waterfall bidding process. Thus, here are the five steps we should apply:
1. A session has begun and an ad request will be made when the mobile app uses the SDK to call the ad mediation platform.
2. The platform arranges a series of ad networks after determining which ad network is qualified to display the advertisement.
3. The ad mediation platform evaluates every advertising network and selects the ones with the best-predicted performance. Alternately, ad networks can lock into a position and provide preference to certain ad networks.
4. The top ad network is contacted by the mediation platform to complete the ad request. The second ad network receives the request if they are unable to fulfill it. This keeps happening until the advertisement area is full.
5. The winning ad is shown on your mobile app through the SDK.