The majority of marketing experts still believe that Google Ads is the greatest advertising platform because of its large range of advertising possibilities and the reach of the Google Partners Network. However, that does not imply that you should devote all of your time and resources to one platform. Here is the core question: What can I use instead of Google Ads?
There are several options available, whether you want to change platforms entirely or add additional channels to your advertising plan in order to reach a larger audience. Your decision will be influenced by the goods and services you are marketing. You can choose from a variety of platforms, such as Taboola and Outbrain advertisements, Facebook, and LinkedIn, to discover one that meets your advertising objectives and might even produce even greater results.
Windows Advertising (Bing ads)
Microsoft advertising is the first item on our list of the top substitutes for Google advertisements (Bing ads).
935 million users worldwide make up the audience.
Who’s a good fit: Ideal for businesses that provide both B2C and B2B services as well as a wide range of goods and services.
The most popular and closest substitute for Google ads is Microsoft Advertising, formerly known as Bing ads. With a market share of 92%, Google may still have by far the largest user base, but Bing still serves 935 million users each month with a 2.5% market share. Also noteworthy is the fact that Bing powers the majority of Yahoo search engine results.
As a result of the overwhelming majority of businesses concentrating their advertising efforts on Google, Microsoft advertisers continue to benefit from decreased competition and, consequently, CPCs that are 33% lower than Google ads. Due in large part to the platform’s affordable search ads, this makes it the best option.